Strategist. Executor. Occasionally on screen.

Born on 3 September 1979 in Reutlingen. Son of a Yugoslav father and a Hungarian mother. Raised in modest circumstances, with the feeling that the world was bigger than what you could see — and the conviction that you could earn your way into it.

My path wasn't straight. It was better.

Primary school. Secondary school. Business school. An apprenticeship as an industrial clerk. Civilian service. A college course for university entrance qualification. One semester of electrical engineering, until I realised it wasn't the technology that fascinated me, but the thinking behind it. Then production management in Reutlingen, a semester abroad in Budapest, an internship at Robert Bosch. And finally Helsinki, where I completed my double degree and wrote my thesis at the ice hockey club Jokerit HC — on international benchmarking in hospitality. In Finland. At 25. As the son of migrants from Reutlingen.

Not because it was the easiest path. But because it was mine.

What followed were 17 years in which I learned that complexity doesn't need simplifying. It needs someone who knows it inside out. Who knows what it feels like to start without a safety net. Who doesn't just plan things, but actually gets them across the finish line. At Porsche AG, Capgemini, All for One and CSC. Inside large organisations, across four continents, under real pressure. With real results.

I didn't learn that in my studies. I learned it on the way there.

Alongside that: sport, because discipline isn't a switch. Modelling and acting, because a person is more than their job function. Real estate, because real selling means making someone's decision easier, not making it for them.

In 2022, Nadine and I founded MOONWORK STUDIO. In 2024, MOONWORK Consulting followed. Not because the market needed it. But because I know what good consulting needs: someone who genuinely stands behind their work. Someone who doesn't disappear when things get demanding.

I am that person. And I look forward to showing it.